Saks Fifth Avenue to Reopen in New Orleans
After being looted and damaged by fire in the aftermath of Hurricane Katrina, Saks Fifth Avenue is set to reopen on Canal Street in New Orleans this month, just in time for the holiday season. While Macy’s and Lord & Taylor chose to permanently close their doors in the area, Saks opted to put their faith in the resurgence of The Big Easy. They’ve been busy reconstructing and redesigning their downtown store since February, bringing in laborers from Mississippi to cover the shortage of construction workers in New Orleans.
What I particularly liked about this story, as reported on WWD.com, is that Saks Fifth Avenue didn’t just look at the bottom line when they decided to reopen this downtown store; they listened to their customers, who remained loyal by shopping at SaksFifthAvenue.com or other Saks stores in surrounding states, and to their displaced employees, for whom they made room for in other stores. Many of the Saks employees who were on staff when Katrina hit will return to the Canal Street store this month.
So — another step in the return of New Orleans. Way to go, Saks!
– Diana
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