Amelia Earhart Celebrity Fashion Line

So here I thought celebrities plugging their own fashion lines was a recent phenomenon – you know, Beyonce, JLo, Jessica Simpson, Donald Trump, etc. Turns out, celebrities and fashion retailers have a long, LONG history together – longer than most of us have been alive, in fact. I knew that both Vivien Leigh and Lucille Ball endorsed Max Factor makeup in the 40’s and 50’s, but I just learned that Amelia Earhart had her own clothing line in the 1930’s.

amelia-06mThat’s right – the famous feminist and female aviator designed a line of flying clothes for other female pilots in 1932, which was shown in Vogue Magazine.  Shortly thereafter, she began designing everyday clothes for “women who love activity,” and the Amelia Earhart Line of Clothes was born.  They were available for purchase in 30 cities, at one upscale store per city, like Macy’s in New York and Marshall Fields in Chicago.  Not surprisingly, her bomber jacket was among the most popular pieces.

Born in Atchison, Kansas in 1897, Amelia was truly an amazing woman.  She flew, wrote books, designed clothes, and lived life to the fullest.  She also dressed well.  Always mindful of her public image, she dressed appropriately for every occasion, whether she was flying, mingling with celebrities, or relaxing at home.  She became an inspiration for women of her era as well as generations of women since.  She disappeared in the Pacific Ocean in 1937 while attempting to cirum-navigate the world, and while lost, is certainly not forgotten.

Amelia Earhart Flying


Amelia Earhart <br>& Cary Grant

Amelia Earhart & Cary Grant

Amelia Earhart at home

Amelia Earhart at home

Photos used courtesy of
Want to learn more?  Order a copy of National Geographic’s Where’s Amelia Earhart? DVD. amelia-earhart-natgeo-dvd

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