According to an article in WWD, consumers will spend more this year than last on Easter attire — an average of $135.07 per family, up 11% from last year.  That translates into nearly $14.8 billion dollars, world-wide.  And that doesn’t even include Easter baskets, Easter dinner, or flowers to put on the table.

So — ever wonder why you start seeing Easter stuff in stores the day after Valentine’s Day?  Take a look at those numbers.  I think you have your answer…