According to an article in WWD, consumers will spend more this year than last on Easter attire — an average of $135.07 per family, up 11% from last year. That translates into nearly $14.8 billion dollars, world-wide. And that doesn’t even include Easter baskets, Easter dinner, or flowers to put on the table.
So — ever wonder why you start seeing Easter stuff in stores the day after Valentine’s Day? Take a look at those numbers. I think you have your answer…